Laois artist Thomas McNally has been working on interpreting Finnegans Wake for the last seven years and has published two books of his illustrations with The Lilliput Press in and
Home You have an art exhibition coming up. Depending on the venue, the staff might take care of the press release for you. But, if you find yourself in an exhibition with no promotional machine at work already, you need to make sure that your show gets the attention it deserves.
Different from an invitation, a write about art exhibition invitation release contains background information about the artist, the work, and the show.
It is targeted to members of the press who may want to check out, write about, or even review your show. That having said, you can also send your press release to clients, gallerists, curators, or anyone you think might be interested in knowing more about your work.
What should the press release include? Image Your press release should feature one image from your show. There are no rules for choosing an image, but it is usually good to choose a piece which is representative of the entire show either visually or thematically.
It is all about the art after all, right? Information The information for your press release should contain four main parts: All the pertinent and logistical information: This is, traditionally, the most difficult part!
This portion of your press release should essentially be an artist statement for the show, and should be clear, concise, and informative. You want this part to be readable and engaging. A short paragraph about you the artiststating where you are from, where you went to school, and listing a few of your more prominent exhibitions or achievements.
This could include a link to your online portfolio or website, or a note saying that more images are available upon request.
Make sure to provide your email and phone number to accommodate these requests. Who should I send a press release to? You should target your press release to individuals or organizations who either already have an interest in your work, have an interest in work that is similar to yours, write about the type of work that you create, or write about galleries in your area.
If you have a goal of obtaining gallery representation, you could also send the press release to galleries who show work similar to yours. Your press release will receive more attention if you include a personal note, regardless of whether you know the recipient or not.
The more you are familiar with the work of your recipient, the more likely your work is to receive attention from them. For example, if you are sending your press release to a blog you regularly read, you could begin: I am sending you a press release of my upcoming show as based on your work I think it might be of interest to you.
If you decide to go another route and send out as many copies as you can, make sure that you are abiding by the anti-spam rules in your country. OK, show me some examples I agree!
Seeing examples of existing press releases is helpful:Invitation letters are generally written to notify and invite the guests to any particular ceremony or event.
For example, suppose an art exhibition is going to be held, and the invitation letter would serve the purpose of inviting the art lovers to the exhibition. Anchored on its historic campus in Montpelier, Vermont, VCFA is a global community of artists continuously redefining what it means to be an arts college.
Invitation letters are generally written to notify and invite the guests to any particular ceremony or event. For example, suppose an art exhibition is going to be held, and the invitation letter would serve the purpose of inviting the art lovers to the exhibition. Jun 08, · Dos and Don'ts for Invitations to a Private View The big galleries do PVs for those writing about art at a different time to those for everybody else - and it's much appreciated!
Private View invitation to exhibition by Harriet Bane. sent by Jonathan Cooper Gallery.
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