This writer, however, was mad as hell and wasn't going to take it anymore. And I must say that if you want a response to a letter, Mr. Khan is the man to send it to. Within a week a six-month supply of Coke and Coke Zero had been delivered to my house, and I had letters from the regional heads of Coca-Cola in Lima and Buenos Aires begging forgiveness and promising expanded bottling facilities someday soon.
The company came under a storm of criticism after The New York Times charged that Coca-Cola was funding obesity research that attempted to disprove the link between obesity and diet and shift the problem to lack of exercise.
The article says Coca-Cola, desperate to halt sliding sales, financed the new nonprofit Global Energy Balance Network.
In a matter-of-fact tone, Kent takes the accusations head on, acknowledging the accusations that it has deceived the public about its support for scientific research.
He defends the company by saying it is attempting to tackle the global obesity epidemic and has always had good intentions. He explains how the company will act going forward. First, he says it will act with even more transparency.
The company will publish a list of health and well-being partnerships and research activities it has funded in the past five years on its website and will update the list every six months. The company will continue its efforts to provide healthy options, he says, such as waters, lower-calorie and lower-sugar drinks, diet soda and zero-calorie drinks.
Own up to it. Assuming responsibility at some level usually helps the corporate reputation over the long run. Get the CEO Out front. The CEO is the best spokesperson for the corporation.
Make an Outsized response. Overaction is preferable to small measures or ignoring the critics. Kent directs the president of Coca-Cola North America to create an oversight committee of independent experts to provide governance on company investments in academic research, and engage experts to explore opportunities for research and health initiatives.
William Comcowich William J.Download Citation on ResearchGate | Crisis management in Belgium: The case of Coca-Cola | Belgium was still reeling from fears over mad cow disease and . Sep 13, · Coca-Cola Senior Vice President Katie Bayne also famously told a USA Today reporter in that “there is no scientific evidence that connects sugary beverages to obesity.”.
Coca-Cola is embroiled in a slow-moving but nevertheless monumental corporate crisis. The seller of sugary drinks has increasingly come under fire for not only fueling America’s obesity woes, but also attempting via Coke-backed research to shift the debate away .
The PepsiCo headquarters are located in Purchase, New York. The company is in the food and beverage industry and is a public corporation. Coca-Cola Co.
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