Using an organization-wide approach, Spectrum Care applied the new framework to all service areas and activities. Within two years after landing his first job, he received two promotions and tripled his salary. Process improvements have reduced workers' compensation costs, increased productivity, and improved patient safety.
These cases are more focused on marketing topics also include both strategic and cross-discipline considerations.
This is just the situation in case of Coffee Connection, where the owner of a cafe needs different customers. Instead of "laptop squatters", who spend little money and take up lots of space, he needs customers who want a social atmosphere, "buzz", and who will spend more money to enjoy their time in his cafe.
In other words, he needs a different kind of customer. This is a current and comprehensive marketing case that helps students understand the importance of having the best target markets for their business and the impacts of not being clear, focused, and consistent.
The case is set in a current and trendy cafe context which most students will understand and it challenges them to consider if students are the best target market for every business. Getting themselves out of the way in their analysis of marketing situations is a common challenge for most marketing students.
Target marketing, marketing strategy, students as customers, entrepreneurship, change management - Fully up-to-date for Sample PDF The most popular case in this collection! Instructor License - unlimited lifetime use for your teaching - any number of copies, any number of classes!
StraitAway needs a strategic marketing plan as it cannot seem to get enough customers. But first, they have to really understand what they are selling. Is it transport services or it is something more? What do their customers really want? This is an engaging and comprehensive case study of a real seaplane company the name changed for privacy.
This case has been thoroughly classroom and 3 hour case exam tested and proven to be interesting for students and a great way for them to learn to work with a comprehensive marketing problem!
Understanding customer emotional needs, target marketing, marketing strategy, transportation, logistics. Sample PDF A top-selling case!Dbs Bank: Transformation Through Strategy Implementation Dbs Bank: Transformation Through Strategy Implementation Case Study Recommendation Memo Assignment The majority of the memos involve role playing and expect that you compose a memo to a particular individual or group of persons.
This technical note introduces students to fundamental concepts in process analysis and is appropriate for both undergraduate and MBA students in an introductory operations management course. It can be used as a stand-alone text for a lecture-based course or supplement for a case-based course.
Concepts are broken out by section so that readings can be partitioned by class topic. metin2sell.com brings you free information on jobs and a career in facilities, purchasing, operations and supply chain management including salaries, work areas, key trends and entry requirements.