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Share Content Marketing Tools: This list has been updated as of February 21, For more on choosing a Content Marketing Platform vendorcheck out our eBook.
Why am I Doing This? While many of these tools existed for years prior to the advent of content marketing—and would normally be deemed as simply internet marketing tools, many of them are rechristening themselves as content marketing tools. However, many of these tools are quite different from each other and serve vastly different purposes within content marketing.
Each of these attempts have arguably fallen short in one regard or another. Some have been limited in the amount of tools they covered, while others have been comprehensive but not grouped the tools together in an intuitive manner.
Many of the entries are resource sites and blogs such as the Content Rules Blog, or events such as Content Marketing World While such resources can be helpful for marketers, they are not strictly tools. The list also makes no attempt to organize and group tools together. In April ofRebecca Lieb of Altimeter started a list of 15 content marketing vendors.
We were flattered to have Curata included in the initial list. Also in April ofU. While this is perhaps the best map of the content marketing vendor set I have seen, it is lacking in the number of vendors and categories covered.
For every tool you see in the map, there is a long tail of many other tools that are similar or perform parts of functions of the tool included in this graphic. There are many content marketing tools that fall into multiple categories, but I have placed them in the category that best represents them.
For example, Marketing AI measures analytics for your content, then helps you better optimize your content. In this case, I placed them in the Analytics group. I am sure there are entire categories missing here.
Webtrends offers analytic intelligence including customer intelligence and behavioral segmentation, targeting and scoring, and more. Woopra helps brands tracks visitors across multiple devices and build comprehensive timelines for every user. Offers person-centric data in real time, and ties anonymous activity to known activity once a visitor becomes a customer.
Google Analytics — Customize reports, measure the impact of social media and mobile on website traffic, measure conversion rates, and more. Docalytics — Cloud-based platform that allows departments across a company to view documents, review analytics, and track leads.
Empowers publishers to track the performance of authors or topics, capitalize on web trends, promote in-demand content, and tap into the potential of recommended topics. Helps marketers circumvent coding their website in order to put tracking on different pages.
Visible — This social intelligence solution lets users monitor, analyze and engage with topics across social media platforms. Simply Measured — Analyze social media posts across nine different platforms. Create comprehensive reports, such as a competitor comparison analysis.
Crimson Hexagon — Measure the impact of past social media campaigns. Improve future campaigns by backing up changes with data. Rival IQ — This analysis tool helps optimize content promotion by reporting on past and competitor performance. Zuum — Get insights into competitor content on social media with this tool that identifies viral content and popular influencers.
SumAll — Measures your social channels, websites and eCommerce. Provides you with a complete look at the success of all online initiatives. Also allows you to create custom social media campaigns.
Web Analytics Tools Quantcast — Receive audience insight through geographic and demographic data, in addition to information about interests and related website activity. Alexa — This web traffic tool provides traffic data and global rankings for commercial websites.
Track online market share by industry. Insight Squared — An all in one analytics software for sales, finance, marketing and support data. SEM Rush — Gives users the ability to track keywords across both paid and organic search campaigns. Finds prominent keywords, and determines how your site stacks up against competitors.A never-before published look at the many possibilities of social game development.
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